Coinbase, one of the world's largest cryptocurrency exchanges, has launched an unexpected customer appreciation initiative, distributing 300 USDT to randomly selected long-term users. The surprise reward program targeted customers who have maintained active accounts for over three years and demonstrated consistent trading activity. According to the exchange, the selection process was entirely random among eligible users, with no prior notification or application required. Recipients began receiving notifications through their Coinbase accounts earlier this week, with the USDT appearing directly in their wallets. The company emphasized that this was a genuine reward program with no strings attached, requiring no additional purchases or trading activity to claim the funds. "We wanted to show appreciation for our most loyal customers who have been with us through various market cycles," said a Coinbase spokesperson. "These users have helped build our community and deserve recognition for their continued trust in our platform." The initiative comes as competition intensifies among cryptocurrency exchanges to retain users and build customer loyalty. Industry analysts suggest that such surprise rewards help strengthen customer relationships and encourage platform loyalty during volatile market conditions. Eligible customers were those who opened accounts before January 2022, maintained positive account standings, and completed identity verification. The random selection process ensured fair distribution across different user segments and geographic regions where Coinbase operates. The USDT rewards can be traded, converted to other cryptocurrencies, or withdrawn to external wallets without restrictions. Many recipients have expressed surprise and gratitude on social media, with some calling it an unexpected start to their new year.